By: Nu Yang
Founded in 2008, ClickFuel delivers online marketing services directly to publishers through a marketing dashboard called the Fuel Station. According to Click- Fuel, the solution is designed to be white-labeled and can be delivered to clients’ advertisers separately or as part of a comprehensive service offering.
Chief executive officer and former president of Monster.com Steve Pogorzelski said what makes his company stand out is the transparency of its products. Each dashboard is customized, combining data across all marketing channels.
For the advertiser, the dashboard provides summaries highlighting best-performing lead sources, tracks campaigns, and manages links. A sales representative can use the dashboard to see client results, optimize analysis of customer data for recommendations, and present clients with reports detailing trends, clicks, and impressions.
According to Pogorzelski, at the end of 2012, there were 250,000 active dashboards in the marketplace, including publishing groups E.W. Scripps Co. and Gatehouse Media Inc.
User engagement has been strong, and Pogorzelski said users log in at least 1.2 times per week with each session lasting 15 minutes. Last year, ClickFuel saw a 25 percent increase in the number of products being tracked.
From a sales perspective, the dashboard makes a great marketing tool that can help sales teams predict certain data numbers. “At the back end, account managers can look at performance and provide better solutions,” Pogorzelski said.
A 30-minute demonstration shows publishers a list of integrations and how they can save on time and costs.
Pogorzelski said turnover is usually six to 12 weeks, depending on what the customer needs, and pricing varies by the number of dashboards needed. Pogorzelski said there is no software to install. Instead, the system is built in a modular fashion based on what visuals the publisher wants to view. Advertisers and sales representatives can log in from any desktop, and mobile will be available later this year.
ClickFuel’s corporate offices are located in Burlington, Mass. For more information, visit clickfuel.com.