Columns
161 results total, viewing 21 - 40
Throughout my career in revenue generation, I have analyzed this situation from various perspectives, encountering both benefits and challenges. The print versus digital argument in local news media revenue has posed challenges for decades. However, one positive aspect has been the ability of any advertising to generate desired outcomes, including customer conversions, business transactions and income generation for local advertising sponsors. It is crucial to incorporate more impactful digital advertising that can replicate the sense and experience of a print ad. more
The place to begin solving the crisis engulfing American journalism is from the bottom of the pit that we’re in. Look up, and there’s light. But first, we have to look down and around. At our feet are the lifeless remains of more than 2,500 news outlets that existed 20 years ago, and the ghosts of tens of thousands of jobs. The void left behind in so many communities has been filled by misinformation and polarized discourse, and our social fabric is torn. more
In celebrating the first anniversary of ChatGPT on Nov. 30, it’s remarkable to consider how this “modern” artificial intelligence, better known as ChatGPT, has evolved from a niche tool into a global phenomenon. It's the most transformative technology since the introduction of the internet, but it's evolving 100 times faster. more
This month's Shoptalk article features a report from the recent News Desert U: Solutions conference, which gathered together “the best minds in local news from around the world to brainstorm practical solutions for what academia can do to help the news desert crisis.”  In this month's editorial, E&P Editor-in-Chief Robin Blinder writes that it will take "a huge commitment from our industry, academia, philanthropy and local communities to find what will work and make it happen." more
Dear U.S. media, why aren’t you giving this disaster the attention it deserves? A city of 1 million people in our neighboring country has been hit with a catastrophe unlike any other seen there before. Hundreds of thousands of our neighbors have no water to drink or food. Their homes and belongings have been lost. They are desperate. more
This year, Editor & Publisher had many deserving nominees as Publisher of the Year, but one person stood out as much for his can-do and positive outlook as for his countless contributions to news media. Leonard Woolsey, president of Southern Newspapers, Inc. and president and publisher of The Galveston County Daily News in Galveston, Texas, is the epitome of a Publisher of the Year. more
I miss Twitter. I hate X. But despite all the terrible changes to the platform, I’m still posting, reading, scrolling, liking and bookmarking. I am far from alone in the world of journalism. What’s wrong with us? Anyway, if you haven’t left X yet and plan to remain until the lights get turned off, here are a couple of ways you might be able to improve your experience slightly... more
The path to revenue growth lies in mastering the strategy behind renewals, whether in advertising sales or subscriptions, while driving new acquisitions and assessing their long-term impact on the bottom line. It’s an area that combines strategy, sales and financial analysis and presents a compelling model for outlining the foundation of revenue growth in news media organizations. more
In many organizations, and certainly within organizations of size, a role arises out of necessity: the fix-it guy. This person has a particular talent for getting things done without planning. So when a problem suddenly arises or things get stuck, they’re the one that everyone rushes to. But, is the fix-it guy actually good for the overall health of an organization? more
Puzzles and games have always been central to the newspaper experience, but no media company has had as much success mining that obsession digitally as The New York Times. Games are so popular at the Times they’ve become one of four main pillars bundled to keep subscribers paying each month, along with The Athletic, Cooking and Wirecutter, their consumer review website. more
CTV represents an enormous opportunity for newspaper publishers struggling with declining print revenue and stagnant digital revenue. CTV advertising represents the future, but publishers still face some challenges in execution. Here are some best practices local papers should keep in mind. more
For many, the label "nonprofit" conjures images of a benevolent sanctuary immune from the traditional pressures and risks of the corporate world. However, beneath this facade, many nonprofit media entities grapple with the same sustainability concerns that for-profit ventures face. The reality is that while nonprofit media may be free from certain financial obligations, they are not exempt from the overarching need for viable revenue streams. more
As the zeitgeist for Indigenous stories grows in all media platforms, news outlets across the country are faced with the question, “How can we ensure those crucial stories are captured and represented authentically in the archives?” The answer boils down to addressing the ethics of the journalism profession and overlaying that understanding with the Indigenous perspective. more
Storytelling is the foundation of our industry. It’s what we do and the gift we give. We are the conduits for others’ stories. We at E&P tell these stories so that they might help someone in our industry when they encounter similar situations. more
As a manager, you must balance the things that need to get done and the time available. Are you spending your time wisely? Or are you wasting this resource on things that other people could be doing? That kind of examination is absolutely crucial to getting the most value out of your time. more
Nowadays, everyone is talking about how third-party cookies are fading away. For publishers, this landscape shift is both a challenge and an opportunity. Programmatic ad revenue may dip without micro-targeted audiences. But the good news? First-party data strategies let publishers regain control of their customer data, improve user experiences and tap new income streams. more
In the ever-evolving media landscape, driven by technology and shifts in consumer behavior, the concept of sustainability within news media has gained profound significance. In pursuing sustainability, news leaders must embrace the complexity of their roles, engaging in a constant assessment of finances, an unwavering commitment to the community and the capability to reinvent — guided by consistent principles and practices. more
The U.S. Constitution emphasizes a free and unfettered press because of its importance to the strength and solidity of our democracy. It’s only a democracy if everyone can participate, and the press still doesn’t serve many marginalized segments of our society. And that, in itself, threatens our democracy. Our cover story this month about accessibility is vital to illuminate a fundamental issue for our news and newsrooms. more
Nearly three years ago, Jill Jackson left journalism, and is now working as a communications and public affairs consultant. Having seen the institution from the outside and watched a decline in its credibility, she has some advice for journalists. more
Special sections enhance local communities and provide excellent sponsorship opportunities of significant value. News media outlets excel at effectively conveying the worth of these special sections, which can highlight the positive aspects of your community and greatly benefit local and regional businesses through sponsorships. more
« Prev | 1 | 2 | 3 | 4 | 5 | 6 | 7 9 | Next »
Currently viewing stories posted within the past year.
For all older stories, please use our advanced search.