E&P's powerful coverage makes the newspaper industry a "one-magazine" buy:
- 71% coverage of the industry
Overwhelming coverage of all industry groups:
- 80% coverage of Marketing/ Promotion/ Circulation
- 85% coverage of Publishers/ General Managers/ Corporate Officers
- 80% coverage of Production Managers
- 56% coverage of News Executives/ Managers
E&P rated number #1, by large margins, in:
- Authoritative Industry Publication
- Information They Can't Get Elsewhere
- Can be Relied on with Confidence
- Articles They Clip, Copy or Pass On to Others
- Essential Read
- One Source They Would Choose
*Source: Belden Associates 2006
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