Search:      
E & P Web
  America's Oldest Journal Covering the Newspaper Industry Friday, August 8, 2008  
 
Steve Outing's Stop the Presses - Newspaper Web Site Design
Online Classified Advertising - Interactive News Publishing Trends
Web Integration on a Grander Scale
We've reached a point where we have to go beyond user comments as the sole means of interaction on news articles. That's right -- it's time to integrate staff content and eyewitness reports supplied from your community.- July 24, 2008

Inching Toward an Era-Appropriate New Local News Service
While it's tempting to view newspapers from a glass-half-empty perspective, I'm trying to force my brain into a half-full viewpoint. Actually, I think that is possible, because there are some interesting experiments under way right now that may hint at some solutions.- June 27, 2008

Serving Those Who Don't Read the Print Edition
There are those of us who no longer read a newspaper's print edition, and we're not coming back. It's now time to consider some options to keep Web readers on the hook -- and to even turn them into profits.- May 28, 2008

How to Create Killer Niche Web Sites Without Hiring
The trick to succeeding in the future will include adding on to the traditional news-gathering function, most likely serving new niches with deep coverage. How the heck are you going to do that?- April 21, 2008

Life Without the Print Edition
I stopped getting the print edition of my local newspaper this month. I'm a bit behind some of my New Media brethen, but I still feel a bit guilty about this. - April 01, 2008

When Journalists Aren't Happy, the Industry Isn't Happy
News executives should pay attention to what people in the profession are saying when they vent behind the cloak of anonymity.- March 08, 2008

This Should Be Your Mantra: Be Everywhere
It's not easy being in the news business anymore. It requires a great degree of flexibility, and the ability to adapt and change quickly. Too often, newspapers don't make passing grades on keeping up.- January 29, 2008

What's Needed in 2008: Serious Newsroom Cultural Change
What we'd like your magic wand to do, news industry people kept telling me, is change the culture at our company and in our newsroom, because it's holding us back and ensuring our ultimate failure.- January 02, 2008

An Important Lesson About Grassroots Media
This month I'm going to talk about my company, the Enthusiast Group. I haven't mentioned it much in this column, for obvious conflict of interest reasons. But earlier this month my business partner, board of directors and I decided to close down the business, so that reason for silence is gone.- November 26, 2007

When Brand Companies Become Media Companies: Serious Implications
Have you noticed? More and more brand and other companies are becoming (part time) media companies.- October 29, 2007

What's Your Facebook Strategy?
Third-party Applications Can Help You Tap Its Massive Audience- October 01, 2007

Climate Change: Get Over Objectivity, Newspapers
The industry still has a lot of power to influence people. How about if newspapers abandon their old way of doing things when it comes to the issue of global warming, and turn their influence to good?- August 28, 2007

It Ain't Easy Knowing Who You Can You Trust
Ah, life was so easy when I was younger. The daily newspaper was my major source of news, supplemented by the occasional TV news program, a bit of radio news, maybe Time magazine for some weekly analysis. There was no doubt about the veracity of any of those sources.- July 30, 2007

How 'Citizen Stringers' Can Help You Hyper-Localize
Covering What You Can't Afford to Cover: In these days of newspaper editorial and budget cutbacks, there are creative ways to expand coverage to the hyper-local level.- July 06, 2007

Knight People To Help Build Digital Communities
A new kind of long-term project for newspapers emerges, as the just-announced Knight Foundation grantees hope to develop a different way of addressing community issues.- May 30, 2007

Media Lessons From Virginia Tech
As I see it, two important issues arose during the coverage of that tragedy. Traditional media have a hard time reporting outside of their own boxes, which when it comes to a really big news event is to the detriment of public knowledge; and the public demands everything that media knows about an event of this magnitude -- immediately -- while at the same time accusing news outlets of offering too much.- May 02, 2007

Four Years Ago, Outing Raised Questions About Images of War
Images denied, then and now. - April 09, 2007

How to Become the 'King' of Hyper-Local News
Outside.in represents an approach to hyper-local news that newspaper companies should be considering. It perhaps points to the future of local news, which is not restricted to those hired or associated with news companies, but includes everyone in a community who is publishing neighborhood- or community-relevant news and information.- April 05, 2007





Ads by Google