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Publishing Group of America Reports Q4 Growth in Ad Pages, Revenue
Pair Stole, Hid More Than 30 'Edmonton Sun' Newsracks
'News & Observer' Folds Lifestyle Magazine
'National Post' Now Available on Kindle, Rest of Canwest Big-City Papers Following
'USA Today' Grew Readership, Says Mediamark
ABC Approves Low-Cost Audit Plan for Community Papers, Elects Officers
'Star Tribune' Offers TV Mag to Twin Cities
Metro Creative Graphics Releases Web-based Spec-Ad Makeup System
'San Diego Union-Tribune,' Monster.com Launch Co-branded Site
Adicio Launches Help-Wanted Match Tool
Publishing Group of America Hires Four in Sales/Marketing Reorg

McClatchy Launches Digital Editions on the Kindle
As 'NYT' Chicago Pages Debut, Local Papers Deliver 'Exclusives'
EXCLUSIVE: Newspaper Sites' Time Spent Dropped in October
UPDATE: AP Layoff Count Hits 90, Meets Goal
'Indy Star' Leads Fight for Lobbying-Laws Reform
Ad Revenue Sees 13th Consecutive Quarter of Decline in Q3
NYT Co. Board Amends Bylaws to Ensure Transparency in Shareholder Nominations
40 Years Ago Today: Photos of My Lai First Appeared But Photographer Often Forgotten
New 'Fitz & Jen' Business Podcast: Newspaper Stocks Beginning to Lose Their Juice?
'E&P' on Twitter: Here's How to Hit the Tweet Spot!

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Massachusetts Lottery Running New Game Through Newspapers

By E&P Staff

Published: October 29, 2009 11:06 AM ET

CHICAGO The Massachusetts Lottery is launching a new game Sunday in newspapers across the state. The "second chance" game in its Numbers drawing will require participants to purchase a newspaper, and use the original coupon published in the paper to claim any winnings.

In the game, which will run daily for two weeks, the Lottery will run ads with four-digit numbers that are different from the previous day's drawing. If a player has a ticket from the previous day that matches the new numbers, he or she wins a "Play Free for One Year" game prize of $730, the cost of playing the game daily for a year.



E&P Staff (mfitzgerald@editorandpublisher.com)

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