'San Francisco Chronicle' to Promote Special Issue of 'McSweeney's Quarterly Concern' Gannett Digital Names New VP/Sales 'Chicago Sun-Times' Adds Wal-Mart, Dollar Store Sales Outlets Publishing Group of America Reports Q4 Growth in Ad Pages, Revenue Pair Stole, Hid More Than 30 'Edmonton Sun' Newsracks 'News & Observer' Folds Lifestyle Magazine 'National Post' Now Available on Kindle, Rest of Canwest Big-City Papers Following 'USA Today' Grew Readership, Says Mediamark ABC Approves Low-Cost Audit Plan for Community Papers, Elects Officers 'Star Tribune' Offers TV Mag to Twin Cities Metro Creative Graphics Releases Web-based Spec-Ad Makeup System 'San Diego Union-Tribune,' Monster.com Launch Co-branded Site 'L.A. Times' Sporstwriter, Who Came Out as Transsexual, Dead at 52--Suspected Suicide Media Pounce on Tiger Wood Mishap -- Mystery Deepens 'E&P' on Twitter: Here's How to Hit the Tweet Spot! Detroit Paper Halts Publishing -- After One Week AP: Iraq PTSD Cases Bring Families Together in Tragedy Bob Twigg, Former 'USA Today' Journo--and $9 Million Lottery Winner--Dies at 62 Extend Tribune's Bankruptcy Control? Not So Fast, Say Lenders Time Spent at Top 30 News Web Sites Drops in October AP Finally Gets List of Visitors to White House Who Discussed Health Plan International Women's Media Foundation Names Exec. Director | This week's top stories

SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

NEW YORK QuadrantONE, the joint venture between Hearst, the New York Times Co., Gannett and the Tribune Co. aimed at bringing more national advertisers to local news Web sites, recently introduced a lifestyle vertical network that has scored several top advertisers.

The startup company’s new Lifestyle group aggregates ad inventory within the various lifestyle-focused sections housed on the company’s nearly 350 partner sites. According to comScore, the group reached 27 million unique users in October.

As of result of that audience clout, quadrantONE has been able to sign on a host of top brands, including Dove, Kraft, IKEA, Wheat Thins, American Family Insurance, Estée Lauder and Bud Select.

According to quadrantONE chief executive officer Andy Ellenthal, the comScore data has proven to be crucial in opening the eyes of several reluctant advertisers. “The prevailing wisdom has always been that online newspaper traffic has been largely driven by sports, hard news and business,” he said. “Our new comScore rankings demonstrate that local audiences also leverage their community sites big or small when they are seeking information useful to their day-to-day lives.”

-- Nielsen Business Media

SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

SUBSCRIBE TO EDITOR & PUBLISHER »