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NEW YORK (Mediaweek) Yahoo! News has signed a deal with blogging pioneer Gawker Media to feature content from five of its popular blogs.

Yahoo! will host roughly five to seven stories per day from Gawker's sites, which are known for their snarky, irreverent humor. The five blogs included are: the gossip heavy Gawker.com, the politically-themed Wonkette.com, the technology blog Gizmodo, the Hollywood-centric Defamer, and Lifehacker, a blog composed of technology product reviews.

Yahoo! officials said that content from other Gawker properties will eventually find its way to other Yahoo! sites, such as Yahoo Entertainment.

Gawker is the second blog to sign up with Yahoo News. The site, which aggregates content from sources such as Reuters and USAToday.com, added postings from former California gubernatorial candidate Arianna Huffington's blog The Huffington Post this past June.

According to Scott Moore, Yahoo!'s head of news and finance, such deals are part of the company's attempt to build a leadership position in both the traditional news space as well as the increasingly popular, opinion-dominated blogosphere.

"The Internet has become a primary source of news for people," he said. "It's in the process of becoming the same kind of source for opinion and commentary. The best blogs are an example of that phenomenon."

While Gawker's content often tends toward racier subjects, Moore said that no articles will be edited. Stories containing profanity, however, will not be posted, and Moore does not anticipate the blogs' content to become an issue of concern among users.

"Our users are sophisticated," he said. "We'll have to see how it plays out. [Gawker] doesn't have to serve every one of our [millions of] users."