Barnes & Noble to Sell Plastic Logic's Digital Reader
By
E&P Staff
Published: October 28, 2009 12:09 PM ET
NEW YORK Plastic Logic's digital reader QUE is going to be sold at Barnes & Noble stores and its online site. QUE will be officially unveiled at the Consumer Electronics Show in Las Vegas on Jan. 7.
"We are very excited to name Barnes & Noble our first retail distribution partner and to have QUE featured prominently in its stores," Richard Archuleta, CEO of Plastic Logic, said in a statement. "QUE was designed from the ground up as a tool for busy business professionals, expanding the e-reader market as its first and only proReader."
Barnes & Noble is powering QUE's online store.
BN.com President William J. Lynch brushed aside any competitive concerns selling both e-readers. "QUE is an incredibly innovative product and a great device for business professionals. Carrying nook and QUE allows us to provide a one-stop destination in Barnes & Noble stores to demo and buy two of the best eBook readers on the market."
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