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NEW YORK At the IFRA Exp in Vienna earlier this month, WoodWing Software announced a hosted service for publishers to offer readers a branded iPhone newsreader via the Apple App Store, allowing them to deliver content from their content management system directly to the iPhone.

Publishers only have to provide WoodWing with their corporate design elements and may select their own colors and icons to use inside the app. WoodWing creates the branded iPhone newsreader, handles integration with the customer's CMS, and makes it available for download in Apple's App Store.

The application will fetch the news from the CMS, Web site or RSS feed. The iPhone newsreader requires no other WoodWing solution and can be used with any CMS, including WoodWing's Enterprise platform. WoodWing also takes care of the hosting of the news for retrieval by the iPhone.

The newsreader supports text, images and video, for editorial and advertising, and offers: easy navigation, bookmark functions for favorite headlines, search functionality, direct access to contact information, possibility for users to add their own RSS feeds, and statistics about readers' behavior. A shake of the device loads the latest news.

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