'Ziggy' Cartoonist Donating Royalties to LIVESTRONG Columnist Kathleen Parker to Speak at University of South Carolina 'Stone Soup' Creator Travels to Thailand with Habitat for Humanity Former 'San Diego U-T' Editorial Cartoonist's Lawsuit Gets Thrown Out Judge OKs Warren Beatty Lawsuit Against Tribune Media Services Raleigh 'News & Observer' Cartoonist Powell Retires Joe the Plumber Hits Media Coverage, Tells 'E&P' He Hopes Palin Does Not Run in 2012 'E&P' on Twitter: Here's How to Hit the Tweet Spot! McClatchy Launches Digital Editions on the Kindle As 'NYT' Chicago Pages Debut, Local Papers Deliver 'Exclusives' EXCLUSIVE: Newspaper Sites' Time Spent Dropped in October UPDATE: AP Layoff Count Hits 90, Meets Goal 'Indy Star' Leads Fight for Lobbying-Laws Reform Ad Revenue Sees 13th Consecutive Quarter of Decline in Q3 NYT Co. Board Amends Bylaws to Ensure Transparency in Shareholder Nominations 40 Years Ago Today: Photos of My Lai First Appeared But Photographer Often Forgotten | This week's top stories

SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

NEW YORK Advantage Newspaper Consultants (ANC), a leading provider of advertising sales support for newspaper TV supplements, has entered an agreement with Transcontinental's The Guardian in Charlottetown, Prince Edward Island, to help increase the paper’s print and online TV listings revenue share.

In addition, as part of ANC's ongoing acquisition of Tribune Media Services' local ad sales division, ANC is also providing ad sales support to the TV section of the Prince Albert (Saskatchewan) Daily Herald.

“We are excited to bring our extensive experience in boosting TV book ad sales to the Canadian marketplace,” John Jones, ANC's vice president of advertising, said in a statement. “We recognize that there is a huge potential for revenue growth for Canadian newspapers with traditional print, as well as online TV listings guides, and have been very pleased with the tremendous interest and support we have received so far from Canadian publishers.”

Based in Fayetteville, N.C., Advantage Newspaper Consultants offers a complete TV Book ad sales program designed to turn TV listings sections into revenue centers. It also offers programs to increase Web advertising sales for newspapers’ branded Web sites and provides digital publication services for daily newspapers, special publications and independent community magazines.

By integrating newspaper industry experience with technology, ANC's sales program generated more than $25 million in advertising revenue for newspapers in 2008.

SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS

SUBSCRIBE TO EDITOR & PUBLISHER »