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New York Times Co. October Ad Sales Slip



Published: November 16, 2007 10:10 AM ET

NEW YORK New York Times Co. said Friday its ad sales from continuing operations dipped 0.7 percent in October on softness in its publishing division.

Total revenue from continuing operations edged up 1 percent.

The New York Times' media properties include its namesake newspaper, the International Herald Tribune, The Boston Globe and more than 30 Web sites including NYTimes.com and About.com.

Ad sales for the New York Times Media Group rose 1.6 percent as national ad revenue increased on growth in international and American fashion, studio entertainment and home furnishing advertising. Retail ad sales fell on primarily on softness in department store, direct electronics and mass market advertising, while classified ad revenue declined on weakness in real estate, help wanted and automotive categories.

Advertising revenue for the New England Media Group slid 7.8 percent, while the Regional Media Group had a 10.9 percent drop-off in sales. Both groups experienced declines in retail and classified advertising.

Collectively, ad sales for the groups slipped 2.4 percent.

Circulation revenue gained 3.4 percent, with increased sales at The New York Times and New England Media Groups and a decline at the Regional Media Group.

Internet ad revenue for the News Media Group increased 19 percent on display and classified advertising growth.

Ad sales at the About Group, which includes About.com and ConsumerSearch.com, surged 45.8 percent on more display and cost-per-click advertising.






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