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'Providence Journal' Redesign Emphasizes Shorter Stories, Standardized Color
By
E&P Staff
Published: October 28, 2009 12:10 PM ET
CHICAGO The Providence (R.I.) Journal debuted a redesign Wednesday that features shorter stories with data boxes, a consistent use of color and a typeface its editor says is more readable.
In a note to readers Wednesday, Executive Editor Thomas E. Heslin said the new design was intended to bring "a sense of energy" with its emphasis on shorter stories and clearly labeled stories, pages and sections. The redesign follows a re-sectioning of the paper earlier this year with a mandate to put stories about Rhode Island in the front of the paper.
"One of the most telling aspects of the new design is that we expect the average reader will only have the sense that something is different, and better," Heslin wrote. "The look and feel of The Providence Journal, including our unique nameplate, has its roots in our history, and one of the guiding principles of the redesign was that it would retain the identity, sense of tradition and elegance of the newspaper."
The redesign was led by Dallas Morning News Presentation director Rob Schneider, who told the paper, "The redesign is as significant for what it didn't change, as it is for what it did change." Both the Morning News and Providence Journal are owned by A.H. Belo Corp.
Talking about the redesign on Monday at the Inland Press Association annual meeting in Chicago, Heslin said one goal was to allow the presentation of different storytelling forms.
E&P Staff
(mfitzgerald@editorandpublisher.com)
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