The West Coast’s premier conference for newspaper-based media companies arrives April 28-30 in San Francisco’s Union Square.
The 2016 CNPA-PNNA Summit’s keynote speakers represent both the local and national perspectives. Willie Brown, former state Assembly speaker, former San Francisco mayor and now San Francisco Chronicle columnist, will welcome the audience to his own personal San Francisco during lunch on Thursday. The Newspaper Association of America’s David Chavern, CEO since October 2015, will present the Industry Keynote on Friday.
The 2016 Summit theme is “Sharing Successful Strategies.” Its educational sessions are arranged in two tracks: Thursday is designed for advertising directors and publishers, while Friday is crafted for editors and publishers.
“Our goal is to gather together the best and brightest in the newspaper industry from California and the Pacific Northwest to explore and share new revenue, operational and editorial opportunities and provide specific takeaways in each of these critical areas,” said Summit Chair Michelle Chantry, VP and CFO, The Bakersfield Californian.
This year’s presenters are largely from CNPA and PNNA-member companies. Attendees can expect top-level best practices, hands-on practicality and the chance to compare notes and strategies with peers.
Thursday morning’s session covers how to bolster total-market coverage (TMC) products and preprints. Presenters will be Mike Petrak, executive vice president of Tactician Media Consulting; and Wendy Wade, president of Prism XL.
Following Willie Brown’s luncheon address, GateHouse Media’s Jason Taylor will explain how his company profits from special events.
This year, members of the Pacific Northwest Newspaper Association (PNNA) will travel to San Francisco for a joint conference with their California counterparts. The Great Ideas Roundtable, formed by PNNA and now a highlight of both associations’ annual meetings, will follow the annual CNPA-PNNA Advertising Excellence Awards.
“Building on last year’s great session, I fervently believe attendees can take home, adapt and improve the revenue ideas presented in this session and more than pay for their trip,” said Roundtable Committee Chair Toebe Bush, CEO of Century Group Newspapers, Yucaipa.
On Friday morning, the advertising track merges into editorial with a native advertising panel moderated by Allen Matthews, deputy managing editor, San Francisco Chronicle. Following that will be a discussion of news in the digital era moderated by Frank Pine, executive editor, Los Angeles News Group. The morning closes out with a look at the future of long-form journalism in a mobile and digital world.
Following Chavern’s luncheon message, a panel of editors and digital producers from daily and weekly newspaper companies will discuss how their newsrooms are targeting and reaching that valuable and diverse mobile audience. Friday will conclude with an editors’ roundtable led by Louis Amestoy, VP/Content, The Bakersfield Californian.
“We did an informal survey of California editors to find their most-crucial topics,” said Amestoy, who helped to coordinate the Friday sessions. “I think the Friday programs will help leaders at all levels with planning and staffing their news operations effectively and practically.”
On Saturday, legal experts and newspaper pros will provide a refresher on how to use legal-access tools while producing good journalism. The Summit will conclude with the CNPA Better Newspapers Contest awards show and luncheon.
CNPA is the trade association for more than 900 daily, weekly and campus newspaper companies in California.
PNNA includes daily newspaper companies in Alaska, Idaho, Montana, Oregon, Utah, Washington, Alberta and British Columbia.
For more information, visit cnpa.com/events.
Joe Wirt is director of affiliate relations at CNPA Services Inc., an association-management company in Sacramento, Calif.