Marketing to Millennials

table 5-2014-table-thumb Marketing to Millennials comScore Media Metrix, U.S., November 2013 table2 5-2014-table2-thumb Video Uploads and Monthly Views socialtimes.com and comScore Video Metrix table3 5-2014-table3-thumb The Growing Mobile Landscape Pew Research Center’s Project for Excellence in Journalism table4 5-2014-table4-thumb U.S. Penetration Among Selected Leading Social Networks comScore Media Metrix Multi-Platform, November 2013 table 4-2014-table-thumb Percent of each social networking website’s users who ever get news on the site Pew Research Center table2 4-2014-table2-thumb Internet: Then and Now Donald W. Reynolds Journalism Institute table3 4-2014-table3-thumb Adoption of Web Analytics American Society of News Editors table4 4-2014-table4-thumb Social News Consumers and Other News Platforms Pew Research Center table 3-2014-table-thumb Most popular U.S. newspaper websites on Twitter journalism.co.uk table2 3-2014-table2-thumb Percentage of online adults who use the following social media websites by year, 2012-2013. Pew Research Center table3 3-2014-table3-thumb Social Network Stats Pew Research Center table4 3-2014-table4-thumb Most frequently tweeted newspaper website stories of 2013 journalism.co.uk table 2-2014-table-thumb Mobile Technology and the Digital Newspaper Audience (Collected from more than 300 newspapers)Newspaper Association of America Sensemaker Report, October 2013 table2 2-2014-table2-thumb Newspaper subscribers vs. Non-subscribers (Based on a random sampling of 1,134 U.S. adults in Q1 2013) Donald W. Reynolds Journalism Institute table3 2-2014-table3-thumb Newspaper subscribers vs. Non-subscribers (Based on a random sampling of 1,134 U.S. adults in Q1 2013) Donald W. Reynolds Journalism Institute table4 2-2014-table4-thumb Trend in Newspaper Digital Audience Newspaper Association of America Sensemaker Report, October 2013 table5 2-2014-table5-thumb Mobile Revenues on the Rise BIA/Kelsey U.S. Local Media Forecast table 1-2014-table-thumb Tablet and e-reader ownership The Pew Research Center’s Internet Project table2 1-2014-table2-thumb Twitter and News The Pew Research Center’s Internet Project table3 1-2014-table3-thumb Downloaded News Apps Donald W. Reynolds Journalism Institute table4 1-2014-table4-thumb Men and Women Who Downloaded One or More News Apps Donald W. Reynolds Journalism Institute table5 1-2014-table5-thumb Profile of the Twitter News Consumer The Pew Research Center’s Internet Project table 12-2013-table-thumb Percent of smartphones and/or tablet users and news consumers who downloaded one or more news apps in 2013 Donald W. Reynolds Journalism Institute table2 12-2013-table2-thumb News apps downloaded by mobile news consumers Donald W. Reynolds Journalism Institute table3 12-2013-table3-thumb Social Networking Site Use by Age Group Pew Research Center’s Internet and American Life Project Spring Tracking Survey table4 12-2013-table4-thumb Cell phone activities 2013 Pew Research Center’s Internet and American Life Project Spring Tracking Survey table5 12-2013-table5-thumb Top 10 digital properties comScore Media Metrix Multi-Platform, U.S., December 2012 table6 12-2013-table6-thumb Video and Social Networking Sites / Video and Cell Phones Pew Internet and American Life Project table table Percent Of Men And Women Who Used Their Smartphone And Tablet To Consume Digital Content Within News Websites Or Apps Donald W. Reynolds Journalism Institute table2 table Percent Of Men And Women Who Used Their Smartphone Or Tablet To Consume Digital Content Within News Websites Or Apps Donald W. Reynolds Journalism Institute table3 table How Much Money Do Social Media Users Make? Compete table4 table Social Networking Sites Users Continue to Rise Pew Research Center’s Internet and American Life Project table table Coming and Going on Facebook Pew Research Center’s Internet and American Life Project table2 table News Consumers Pairing Tablets with Smartphones Donald W. Reynolds Journalism Institute table3 table Native Advertising Sasles and Fulfillment Online Publishers Association table4 table Important Metrics for Native Advertising Campaigns Online Publishers Association table table Cell Owner Platform Choices 2011-2013 Pew Research Center’s Internet and American Life Project table2 table Newspapers Deliver Newspaper Association of America table3 table Smartphone news consumers within each age group Donald W. Reynolds Journalism Institute table4 table Percent of men and women smartphone news consumers within each age group Donald W. Reynolds Journalism Institute table5 table Subscribers to digital newspapers for newspapers Donald W. Reynolds Journalism Institute table table Mobile Media Devices Used by Mobile Media Owners Reynolds Journalism Institute table2 table Smartphone News Consumers: App Downloads Reynolds Journalism Institute table3 table Banner Ads Make Up the Largest Portion of Display Advertising eMarketer table4 table Print vs. Online Ad Revenue Newspaper Association of America table table News consumption on mobile media Donald W. Reynolds Journalism Institute table2 table Newspaper subscription stats Donald W. Reynolds Journalism Institute table3 table Composition of newspaper media total revenue stream in 2012 Newspaper Association of America table4 table Top mobile applications ranked by percent reach of smartphone subscribers comSore Mobile Metrix table table Print and Online Advertising Revenue Over the Years Newspaper Association of America table2 table Share of Time Spent on Social Networking Sites comSore Media Metrix table3 table Top Video Content Properties Ranked by Videos Viewed comSore Media Metrix table4 table Newspaper Stats Reynolds Journalism Institute table table Social Networking Stats Pew Research Center table2 table LinkedIn Fact and Figures LinkedIn table3 table Top Web Destinations Media Metrix, U.S., December 2012 table4 table Some Americans Leaving News Outlets Pew Research Center 2013 State of the News Media table5 table Few Americans Are Aware of the News Industry's Financial Problems Pew Research Center 2013 State of the News Media table table Twitter Stats From 2012 Mediabistro.com table2 table Smartphones Are Most Common Starting Point For Online Activities marketingmag.com.au col2 bar News Habits of Smartphone and Tablet Owners 2012 RJI Mobile Media News Consumption Survey bar bar The Top 10 Newspapers Online Worldwide comScore 02-col2 col The Worst of Mobile Connectivity Pew Research Center col2 col The Best of Mobile Connectivity Pew Research Center mult-01-col multcol How do mobile and non-mobile media users perceive the news media and journalists? Part.1 Reynolds Journalism Institute mult-02-col multcol How do mobile and non-mobile media users perceive the news media and journalists? Part.2 Reynolds Journalism Institute mult-03-col multcol How do mobile and non-mobile media users perceive the news media and journalists? Part.3 Reynolds Journalism Institute mult-04-col multcol How do mobile and non-mobile media users perceive the news media and journalists? Part.4 Reynolds Journalism Institute table table App Facts Newspaper Association of America 2012 Newspaper Multiplatform Usage Study bar bar Which mobile devices do you use? (random sampling of 1,015 U.S. adults) Reynolds Journalism Institute multcol multcol Smartphone owners preferred format for consuming news electronically Reynolds Journalism Institute pie1 pie Do you use social media such as Twitter or Facebook to interact with your audience? Reynolds Journalism Institute 2011 Journalist Engagement Survey pie2 pie How often do you use social media to interact with your audience? Reynolds Journalism Institute 2011 Journalist Engagement Survey pie3 pie How often do you use digital tools such as social media tools to listen to what your community is saying on platforms or websites other than your own website? Reynolds Journalism Institute 2011 Journalist Engagement Survey table table Newspaper Platform Benefits Newspaper Association of America 2012 Newspaper Multiplatform Usage Study bar bar Mean Number of Facebook Friends in Network Pew Research Center pie4 pie Facebook, on an Average Day Pew Research Center tableslide table Facebook and its 'Friends' Pew Research Center col col Charging for online content digicareers.com col2 col Local ad market forecast for 2016 BIA/Kelsey table3 table Tablet Uses digicareers.com pie pie How do you feel when you misplace your phone? Lookout Mobile Survey multcol multcol Gadget Ownership by Age pewinternet.org table table Community Newspaper Study: Non-dailies with e-editions Southern Newspaper Publishers Association table2 table Today’s Tablet User Online Publishers Association table3 table Mobile Media News Consumption Survey Donald W. Reynolds Journalism Institute col col Reader Responses to Encountering a Paywall digicareers.com table table Older Adults and Internet Use pewinternet.com table2 table E-Readers and tablets continue to gain ground as the preferred mobile distribution channel Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings” Audit Bureau of Circulations Executive Summary, November 2011 table3 table Mobile Shopping-Related Activities by Newspaper Platform Users 2012 Newspaper Multiplatform Usage Study, Newspaper Association of America table4 table Media Multitasking: Frequenc of using multiple platforms at the same time 2012 Newspaper Multiplatform Usage Study, Newspaper Association of America table table Tablet Ownership DigiCareers.com table2 table Print vs. Online Advertising Revenue Newspaper Association of America pie pie Top 10 Sharing Platforms Shareaholic (April 2012) table3 table How should publishers charge for access to their content on different platforms? Audit Bureau of Circulations, Executiv Summary (November 2011) multcol multcol Newspaper Topics Differ from Other Media PEJ, The Year in News 2011 col col Top 10 U.S. Online Display Ad Publishers comScore Ad Metrix, February 2012 table table U.S. Tablet Users eMarketer.com table2 table Tablet Owners comScore Digital Omnivores report October 2011 table3 table Community Newspaper Study Southern Newspaper Publishers Association table table Content On Mobile Devices ABC 2011 MObile Survey col col Publishers Have Developed Apps For Many Devices And Operating Systems Audit Bureau of Circulations pie pie Publishers Most Frequently Serve Their Content to Consumers Via a Native App Audit Bureau of Circulations pie2 pie Time Frame in Which Mobile App Users Worldwide Make Their First In-App Purchse, 2011 emarketer.com table2 table How Mobile Initiatives Are Progressing For Publishers Audit Bureau of Circulations col col Top 10 U.S. Online Display Ad Publishers By Number of Impressions In Millions comScore Ad Metrix, January-December 2011, U.S. multcol multcol Content On Mobile Devices ABC 2011 Mobile Survey, November 2011 line line Forecasted Number of U.S. Tablet Users, 2010-2014 eMarketer, November 2011 table table Social Media Digital Customers Nielsen.com, October 2011 table2 table Reason For Having No Mobile Content ABC 2011 Mobile Survey, November 2011 table table Worldwide Mobile Device Sales to End Users By Vendor In Q3 2011 Gartner (November 2011) table2 table Worldwide Smartphone Sales to End Users by Operating System In Q3 2011 Gartner (November 2011) pie pie U.S. Mobile Usage Overview comScore MobiLens (August 2011) table3 table Location When Scanning a QR Code by Percentage of Scanning Audience comScore MobiLens (October 2011) table2 table How the Public Perceives Media Source: Pew Research Center table table Mobile Audience Offering By Publishing Source: ABC multcol multcol Frequency of Tablet Social Media Usage Source: comScore col2 col Share of Traffic From Non-Computer Devices for Selected Markets Source: comScore col col Tablet Purchase Consideration Factors Source: comScore table3 table 2011 Cybercrime Statistics Source: Symantec, StrategyOne multcol multcol Frequency of Tablet News Consumption Source: comScore pie2 pie Percentage of Respondents Who Believe Local News Is: Source: Pew Research Center table2 table Local News Sources (% of Respondents by Age Group) Source: Pew Research Center table table National/International News Sources (% of Respondents by Age Group) Source: Pew Research Center pie pie Percentage of Respondents Who Believe National News Is: Source: Pew Research Center table2 table Women and Mobile Devices Source: The Nielson Co. table table Compared to the Average Adult Internet User, Active Adult Social Networkers Are: Source: The Nielson Co. col3 col IPAD App Sessions Per Month Source: Localytics col2 col IPAD App Session Length Source: Localytics col col Social Network Growth By Age and Ethnicity Source: The Nielson Co. multcol multcol 2010-2015 Projected Local VS. National Ad Spend In Mobile Source: BIA/Kelsey table2 table Confidence In TV and Newspaper News Source: Gallup table table In Comparison To the Average Adult Internet User, Active Adult Social Networkers Are: Source: The Nielson Co., "The Social Media Report Q3 2011" 09/11 col2 col Where Do Journalists Get Their Story Ideas? Source: Arketi Group col col Top 10 Print Media Websites Source: Experian Hitwise, 06/11 table table Source of Scanned QR Code Source: comScore MobiLens, 06/11 col col Devices Used to Watch Online Video Source: Nielsen Co. and Pew Center's Project for Excellence in Journalism multcol multcol Percentage of Moms Whose Children Used Device by Age 2 Source: Frank N. Magid and Associates, Inc./Metacafe table2 table How People Get to Top News Sites Source: Nielsen Co., and Pew Center's Project for Excellence in Journalism col2 col Reasons for Local Newspaper Subscriptions Source: Ad Age/Ipsos Observer American Consumer Survey, 8/11 multcol multcol 2011 Q2 Results For Newspaper Websites Source: comScore pie pie Sharing Habits of Web users Via ShareThis Widget Source: Joint study between ShareThis, Starcom MediaVest Group, and Rubinson Partners table table Groupon Website Statistics June 2011 Source: Experian Hitwise, 06/11 table2 table Mobile Advertising Forecast Source: BIA / Kelsey col col U.S. Daily Newspaper Paid Circulation Source: FCC multcol multcol Newspapers And Digital Content Source: Reynolds Journalism Institute/University of Missouri. "The Push to Paid: Attitudes of Publishers Toward Paid Content," 06/11 pie pie Time of Initial Email Check Source: iPass, Q2Report 2011 pie2 pie Tablet Usage By Brand Source: iPass - Global Mobile Workforce Report, 04/11 table table Top 10 News Websites Source: Pew Research Center's Navigating News Online Report and comScore, 05/11 table2 table Ethnicity And Social Media Source: The Nielsen Company - The New Digital American Family, 04/11 bar bar Newspapers Predict Future Platforms For Revenue Source: World News Future & Changes Study 2010 by WAN-IFRA, the Unviersity of Central Lancashire, and the Norwegian School of Management col col Consumer Actions Due To Newspaper Ads Source: NAA/Frank N. Magid Associates table table Evaluation Of Advertising Media, April 2011 Source: NAA/Frank N. Magid Associates col2 col Adults Who Spend More Time On A Tablet Than Other Activities Source: Google AdMob bar bar Top Mobile Activities In The United States Source: comScore MobiLens, 3-month average eding December 2010 multcol multcol News Source For National And International Issues Source: Pew Research Center, December 2010 bar2 bar Top Newspaper Sections Read By Americans Source: Scarborough Research table table 2010 Quarter 4 Numbers For Newspaper Websites Source: comScore bar3 bar Top 10 Print Media Websites For March 2011 Source: MarketingCharts.com multcol multcol Print and Online Advertising Revenues Fall In 2010 Source: Newspaper Association of America; Pew Research Center's Project for Excellence in Journalism, 2011 State of the News Media table table Top 25 Newspapers in Growth of Total Audience Source: Newspaper Association of America, based on data from Audit Bureau of Circulations and Scarborough Reasearch; Pew Research Center's Project for Excellence in Journalism, 2011 State of News Media pie pie Search Continues To Dominate Online Advertising Source: eMarketer, "U.S. Ad Spending: Online Outshites Other Media" December 2010; Pew Research Center's Project for Excellence in Journalism, 2011 State of the News Media table2 table U.S. Adertising Expenditures Increased 6.5 Percent In 2010 Source: Kantar Media