2013 Q1 Research Report 2: Media Tablets Now Used by at Least One-Third of U.S. Adults

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By: Roger Fidler | Reynolds Journalism Institute

In the three years since Steve Jobs introduced the Apple iPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey. The original large-format media tablets remain the most popular, but the new smartphones with larger displays and less-expensive mini tablets now entering the market may slow their growth in 2013.

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