5 Key Findings About Digital News Audiences

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By: Kenneth Olmstead | Pew Research Center

The method that someone uses to get to a news web site is a major indicator of their behavior once they arrive there, according to a new study from the Pew Research Center. The analysis of comScore data on desktop and laptop traffic to 26 top news sites finds that direct visitors—those who come to a site by typing in a URL or clicking a bookmark—behave quite differently from those who use search engines or social media to get to news.

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