5 Strategies to Grow Print, Digital Circulation

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By: Lynne Brennen | INMA

Growing readership requires optimising marketing channels, understanding acquisition marketing, keeping the subscribers you have for more time, right-sizing your content pricing, and turning digital traffic into print subscribers.

So you signed up for Circulation Management this year and it’s a tough class. The teacher mumbles, she gives out complex assignments the night before they’re due, and it’s hard to see the board from the back of the class.

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