5 Ways to Increase Redemptions of Mobile Coupons

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By: Stephanie Miles | Street Fight

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals.

Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world.

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