7 Ideas To Get Your Advertising Team’s Creative Juices Flowing

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By: Tami Coughlan | INMA

“It’s easy to come up with new ideas; the hard part is letting go of what worked for you two years ago but will soon be out of date.” —  Roger von Oech.

Innovative advertising is all about the ideas and how we develop them into effective programmes that help our clients drive their businesses. Marketing platforms and consumer habits are changing so rapidly that we need to be constantly evolving and innovating just to keep up.

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