8,000 Readers Purchase Austin American-Statesman Content Day Pass

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By: Sylvia Rodriguez and TJ McLarty | INMA

The Austin American-Statesman launched a US$0.99 day pass programme in August 2013, and has seen 8,000 sales directly related to the campaign since the debut.

Using print and digital banners to market it, the digital day pass offers stubbed stories on our main site.

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