A Boom in Fiscal Cliff Newspaper Ads

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By: Wall Street Journal

Amid tough times for newspaper advertising, the fiscal-cliff talks are generating a rare boomlet in expensive full-page color spots in major newspapers. The Washington Post, New York Times and Wall Street Journal all have one or more full page cliff ads in  Wednesday’s editions, from groups including the Peter G. Peterson Foundation’s Coalition for Fiscal and National Security, the SEIU union and Business Roundtable. Washington publications including Politico and Roll Call are also packed with cliff ads.

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