A Front-page Crisis Tears at German Newspapers

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By: Richard A. Fuchs | db | sgb

Germany’s struggling newspaper industry tries to avert its demise in bold letters: “Print is effective” is the title of a campaign launched by the Association of German Magazine Publishers (VDZ) in an effort to hold on to advertising clients increasingly turning to online media.

Print media circulation is currently in a steep decline. Some newspapers have already disappeared altogether.

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