A New Angle for Paper, Taking Its Place in a Wi-Fi Society

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By: Stuart Elliott | New York Times

An effort by a giant paper maker to promote the value of using paper is turning to everyday situations after spending more than two years at the office.

The switch in subject matter began last week, when the Domtar Corporation and its agency, the Charlotte, N.C., office of Eric Mower & Associates, added four video clips-cum-commercials to a campaign that carries the theme “Paper because.”

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