By: Nu Yang
Founded in 2007, RealMatch’s mission is to change the landscape of online recruitment by connecting employers with qualified job seekers. At the same time, it also wants to create successful revenue opportunities for publishers.
“Our vision is to connect the talent with the job,” said founder and chief executive officer Gal Almog. “It’s not about the job site, but about the internet as a whole.”
RealMatch currently works with about 1,000 sites, which include newspapers, trade publishers, trade associations and broadcast media. The white-label platform is connected to a large single recruitment ad network called TheJobNetwork that reaches more than 37 million job seekers monthly.
For both job seekers and employers, RealMatch can save them time and provide better results. When job seekers upload their resumes, they find better matches because they are matched with the best jobs that suit them. “Almost like a dating site,” Almog said. Meanwhile, employers generate more responses because RealMatch grades each candidate to find the most qualified.
“It’s a win-win situation,” Almog said. “One hundred percent of our publishers make more money once they replace their job boards with ours.”
One such paper was the Greeneville Sun, a daily newspaper in Greeneville, Tenn. According to a case study, the paper had been experiencing relatively flat revenue growth from recruitment advertising until it partnered with RealMatch in 2010. The paper used advanced features such as the Real-Time Matching technology and TheJobNetwork, giving advertisers greater ad exposure and more reach. The paper’s overall website traffic also increased. The recruitment section accounted for about 10 percent of visitors and more than 6,000 job seekers had registered with their employment database. By 2011, the paper’s online employment advertising revenue had increased by about 500 percent.
“Publishers get a response that’s four to five times better than Monster.com,” Almog said. “(Job seekers) are also three to four times more likely to apply for that job.”
Almog said the next trend for publishers is to leverage their online recruitment presence in their content and have advertisers pay to advertise outside the job sites. “As readers come to the paper’s site looking for stories, advertisers can engage with them on these pages,” he said. But Almog is looking beyond the usual banner ad; he wants to make these ads interactive and engaging. RealMatch also wants to expand their services into niche publications, such as healthcare, technology and hospitality.
“As talent increases and employment goes down, advertisers will pay more to find these assets,” Almog said.
RealMatch is headquartered in New York and can be found at realmatch.com.