A Sluggish Year for Ad Spending Growth

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By: Bill Cromwell | Media Life

It was a slog for sure, but ad spending did grow for the fourth straight year in 2013, despite tough comparisons to 2012.

Revenue was up 0.9 percent for the full year, according to Kantar Media data released today, closing the year at $140.2 billion.

The 2012 numbers were goosed by big spending on the Summer Olympics and the presidential and congressional elections, which pumped billions of dollars into the media economy.

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