Adobe Adopts Apple’s Streaming Format for Internet TV Platform

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By: Todd Spangler | Variety

Adobe Systems is using Apple’s streaming-media protocol as the de facto standard in its Primetime video-publishing system — putting its own technology on the back burner — in acknowledgement of Apple clout in tablets and smartphones.
 
The soup-to-nuts Adobe Primetime system provides a single publishing workflow with one video format, the Apple-developed HTTP Live Streaming (HLS), and one digital rights management system.

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