Are Ad Blockers an Invasive Species or a Catalyst for Innovation?

Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don’t seem to have tired talking about it. Is the emergence of ad blockers the introduction of an invasive species or the catalyst for innovation? The truth, it turns out, might not be so binary.

 

In the early days of the Web, the rule for advertising was, “if it moves, it’s interesting.” Flashy banner ads made hard-coded pages more interesting, and getting the “click” became the new standard for measuring ad effectiveness and valuable content.

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