By: Robert Klara | AdWeek
Whether one’s attitudes about marijuana cleave closer to Nancy Reagan or Cheech and Chong, there’s no denying that the drug’s bad reputation is slowly burning off. Consider: Seventeen states have decriminalized pot, 18 now allow its consumption for medical reasons, and two (Colorado and Washington state) have conferred upon their citizens the freedom to toke up for any old reason they please. If the history of free enterprise is any guide, it’s pretty easy to guess where things go from here. Legal pot will become branded pot, and branded pot will be advertised pot.