Are Fancy Socks—and Other Swag—the Future of News?

This subscription season’s New Yorker tote bag has been compared to a Birkin bag, which, if you are a woman of a certain age and cultural capital, is a very big deal.

The bag’s cache offers an important lesson for the news industry—people still like news stuff, even if they aren’t exactly feasting on the news itself. And objects of news can even help build trust.

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