Are Quizzes the New Lists? What BuzzFeed’s Latest Viral Success Means for Publishing

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By: Caroline O’Donovan | Nieman Journalism Lab

Lately, it seems like the hardest content format to avoid on the social web is the BuzzFeed quiz.

What city should I actually live in? Paris. How will I die? Eaten by piranhas. Should I learn to code? IDK, maybe? Which Al Roker am I? I’m Too old for Drake Al Roker.

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