As Ad Rates Sink, More Websites Explore Ad-Free Business

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By: Matthew Creamer | AdAge

The founders of the website The Good Men Project predicted early on that their lean operation would turn a profit from ad sales once it started attracting about a million unique visitors per month. And as traffic neared that mark late last year, the company indeed turned in its first profitable quarter. So why did it just start offering an ad-free version?

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