At Register-Guard, Transformation Begins With Office Makeover

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By: Tyler Mack | INMA

In an environment where many advertisers perceive “the newspaper” as being old and perhaps out of touch with the latest technological advancements, changing up your look can have a big impact.

Take a look around your office. I’m guessing you see cubicles, yes? And several square desks in a row with computers and stacks of newspapers, paper, etc. Oh, maybe a ficus plant in the corner?

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