At The Guardian, Signs That Free Online News Can Pay

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By: Sam Chambers | Bloomberg

The Guardian Media Group, publisher of The Guardian newspaper, bounced back into the black this year. And it did so without charging any of the publication’s 78 million monthly Web readers a penny.

While much of the group’s 22.7 million pounds ($36.6 million) in pre-tax profit was generated by other publishing operations, The Guardian saw its digital revenue jump 29 percent last year, outpacing the decline in its print sales and giving the 192-year-old newspaper cause for cheer after years of losses.

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