Australian Newspaper Ads Alive and Kicking, for Now

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By: Frank Chung | AdNews

While many advertisers continue to pull money out of printed newspapers, some are standing firm. Traditionalists, perhaps, but they remain adamant that the channel still delivers results, despite uncertainty about print’s long-term future.

Graham Burke, chief executive of Village Roadshow, said about 25% of his marketing budget goes towards newspapers and he remains a “big believer” in the medium.

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