Battle of the Brands: A Newspaper War in New Orleans

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/battle-of-the-brands-a-newspaper-war-in-new-orleans/
LinkedIn

By: Roger Yu | USA Today

The pirate flag hanging in the New Orleans Advocate’s office in downtown is something of an inside joke – a hammy reminder of the startup paper’s unlikely insurgency against its entrenched competitor, The Times-Picayune.

Other symbols of the year-old paper’s inchoate status are of the more banal variety – the unkempt entrance, desks crammed into an office no bigger than a McMansion living room, one unisex restroom serving the entire staff.

Comments:

Your email address will not be published. Required fields are marked *