Behind the Digital Curve, Philadelphia Media Network Tries to Straighten Out its Brand

A decade or so ago, when the Philadelphia Inquirer and Daily News had no strong digital presence, and their parent company was in the early stages of a bruising saga of ownership disputes, bankruptcy, and layoffs, Philly.com was dominated by the kind of lurid, clickable content that serves a business model based on digital advertising.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/behind-the-digital-curve-philadelphia-media-network-tries-to-straighten-out-its-brand/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *