Belgian Media Planning Shared Digital Content Passport

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By: Robert Andrews | paidContent

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers.

Major Flemish- and French-language newspaper publishers, magazine publishers and three TV broadcasters in the country have teamed to use Media ID, a common platform for user registration and management, reports the national De Morgen.

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