Bezos Pushes the Post Toward Global View

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By: Michael Meyer | Columbia Journalism Review

In April, six months after her family sold the newspaper it had controlled for eight decades to Amazon founder Jeff Bezos, Washington Post publisher Katharine Weymouth walked onstage in the paper’s auditorium to reverse what had been the signature strategy of her six years at the helm. Since she was named publisher in February 2008, a year the newspaper division of The Washington Post Company declared a loss of $193 million, Weymouth had sought to codify the Post’s identity as a paper “For and about Washington.” While touted as a strategy to leverage the Post’s brand of national politics reporting in the digital era, “For and about Washington” was, in the grand tradition of Beltway wordsmithing, a phrase meant to put a positive spin on a period of retrenchment. – See more at: http://www.cjr.org/cover_story/washington_post_jeff_bezos.php?page=1#sthash.zqQvujK9.dpuf

In April, six months after her family sold the newspaper it had controlled for eight decades to Amazon founder Jeff Bezos, Washington Post publisher Katharine Weymouth walked onstage in the paper’s auditorium to reverse what had been the signature strategy of her six years at the helm. Since she was named publisher in February 2008, a year the newspaper division of The Washington Post Company declared a loss of $193 million, Weymouth had sought to codify the Post’s identity as a paper “For and about Washington.”

While touted as a strategy to leverage the Post’s brand of national politics reporting in the digital era, “For and about Washington” was, in the grand tradition of Beltway wordsmithing, a phrase meant to put a positive spin on a period of retrenchment.

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