BIA/Kelsey Sees Further Drop In Paper Ads

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By: Net News Check

BIA/Kelsey today announced that it will revise its U.S. Local Media revenue estimates to reflect a decrease in revenue for the newspaper industry for 2012 and going forward.

The firm originally predicted a 5% decrease in revenue for the newspaper industry — a print decrease of 6.6% and an online increase of 6%.

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