Black Friday’s Local Opportunity: Taking Preprints Digital

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By: Matt Sokoloff | StreetFight

Thanksgiving is a great day for newspapers — families all across the country will pick up a paper.

I’m of course thankful for the quality local news that my local newspaper provides, but the real reason my family will buy at least one copy of the paper is for the coveted Black Friday deal inserts from retailers (also known as “preprints”).

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