Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak

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By: Bradley Johnson | Advertising Age

Total spending among the 100 Leading National Advertisers reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.

Still, this group remained careful with its dollars. Spending increased 4.4% last year and an average of 4.0% over the past three years.

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