Boston Globe Enhances Customer Service With Real-Time Mobile Access to Representatives

By: Michelle Saettler | Mobile Marketer

The Boston Globe is now offering home delivery and digital subscribers more comprehensive control of customer service by launching a new support application that features access to a live customer service agent.

The convenient mobile customer service option developed by Contact Solutions enables the daily paper to engage with print and digital subscribers, and the publisher is the first company to use the My:Time technology. With more consumers reading news content on their mobile devices, customer service is a big opportunity for publishers to ramp up their digital offerings.

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