Boycott on Google News Leads to 5% Loss in Web Traffic: Brazilian Newspapers

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By: Isabela Fraga and Natalia Mazotte | Knight Center

According to the National Association of Newspapers in Brazil (or ANJ in Portuguese), members that followed the association’s recommendation to abandon Google News have seen a decrease in web traffic of only 5 percent.

“The (newspapers) themselves believed that the 5-percent loss was a price worth paying to defend our authors’ rights and our brands,” said Ricardo Pedreira, ANJ’s executive director in a phone interview with the Knight Center for Journalism in the Americas.

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