Boycott on Google News Leads to 5% Loss in Web Traffic: Brazilian Newspapers

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/boycott-on-google-news-leads-to-5-loss-in-web-traffic-brazilian-newspapers/
LinkedIn

By: Isabela Fraga and Natalia Mazotte | Knight Center

According to the National Association of Newspapers in Brazil (or ANJ in Portuguese), members that followed the association’s recommendation to abandon Google News have seen a decrease in web traffic of only 5 percent.

“The (newspapers) themselves believed that the 5-percent loss was a price worth paying to defend our authors’ rights and our brands,” said Ricardo Pedreira, ANJ’s executive director in a phone interview with the Knight Center for Journalism in the Americas.

Comments:

Your email address will not be published. Required fields are marked *