Brand Journalism Is a Modern Marketing Imperative

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/brand-journalism-is-a-modern-marketing-imperative/">
LinkedIn

By: Larry Light | Ad Age

In June 2004, McDonald’s introduced its “brand journalism” plan at an Advertising Age conference. As part of the McDonald’s turnaround plan, brand journalism was McDonald’s new approach to marketing. No single ad could tell the whole multi-dimensional story of a mega-brand like McDonald’s, which means different things in different regions to different people in different situations with different needs. A brand’s story cannot be a simple-minded, over-simplification of a complex brand idea. In our current mobile, digital, multi-platform, sharing economy, brand journalism is an even more relevant communications approach than it was 10 years ago.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE