Branded but ‘Independent’ Media

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By: Ann Friedman | Columbia Journalism Review

Jessica Bennett worked for seven years at journalistic stalwarts like The Boston Globe, the Village Voice, and Newsweek. But after years of sleeping on couches when she went on reporting assignments and watching her friends take buyouts, she was ready for a change. So she accepted a job as executive editor of Storyboard, an independent journalistic publication housed within Tumblr, a blogging platform and community.

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