Breaking News Rolls Out Mobile Ad Unit

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By: Josh Sternberg | Digiday

Mobile advertising remains in flux. The jury is out on what form factor will win out.

Real-time news alert service Breaking News has an interesting experiment with units that are, in effect, sponsored content. GE is running innovation-themed content ads within the Breaking News app that link to GEReports.com. They’re shown based on stories appearing related to business, tech or health. OMD worked on the media buy.

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