Charge or Die: Media Pass Supports Online News Survival with Paywall Placement

By: Press Release | Media Pass

May 2, 2013 (Santa Monica, CA) – Supporting journalists and quality journalism for digital news and opinion media, MediaPass announced today another newspaper chain in its pocket: Consolidated Publishing of Alabama, with four of its online newspapers now charging its digital customers $3 per week for access to its content on any Internet-enabled device.

Bob Davis, editor and associated publisher of The Anniston Star, owned by Consolidated, said this change is part of a national newspaper trend. About 400 newspapers in the past two years are now asking their readers to pay for online content.
“Newspapers are the indispensable agents of democracy,” said Davis, “and that’s the most important thing our subscribers are paying for.”

They’re also paying for quality journalism they wouldn’t find elsewhere, says Malcolm CasSelle, CEO of MediaPass, a leading paywall provider that set up Consolidated’s subscription service along with more than 1,000 other news and content sites online, including Weekly World News.  

“Because online advertising doesn’t pay the bills,” says CasSelle, a seasoned entrepreneur in the media space, “paywalls can not only take up the slack but improve the bottom line.
“Cagle, one of our clients, has seen a zero drop in unique visitors since implementing MediaPass and their ad rates have actually almost doubled on an eCPM basis because of greater user engagement. Subscription revenue has increased as a result and blown away the skeptics,” CasSelle added. 

MediaPass recently set up a blog at to track the rise of paywalls and offer insights based on its experiences in increasing revenues for digital media publishers, including bloggers.

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