Comment Sections Are on Their Way Out

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By: Bryan Goldberg | PandoDaily

In 2007, when I launched my first website, our comment section was central to the product. We scrutinized every detail of it. We incessantly debated the interactions — should we allow ‘up’ and ‘down’ votes? — and considered “comments per article” to be a major KPI.

Back then, a discussion of websites’ comment sections felt like a bunch of sixteen year olds talking about their cars.

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