Conde Nast Drafts an Internal ‘Magna Carta’ for Native Advertising

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By: Michael Sebastian | Advertising Age

Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.  The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say.

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