Confessions of a Journalist Moonlighting as a Native Ad Writer: ‘I’m Not Proud’

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By: Lucia Moses | Digiday

At a time when good-paying freelance assignments are harder to come by, many journalists are heeding the call of native advertising, where the pay is decent and the work is steady. But there’s a cost. Many worry about the impact on their credibility as a journalist. Some are even finding they aren’t so welcome back in newsrooms once they work for the business side.

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